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Beyond the Print Catalog: A Practical, Low-Cost Start in Digital Marketing
Thursday October 22, 2026 1:30pm - 2:30pm CDT
Suite 105 - Lower Level
Most community education programs still rely on their print catalog for course registrations, even as families they hope to reach have moved online. This session follows one district's shift to digital marketing, including its first Meta campaign, which had 55,000+ impressions and drove 600+ landing page views for about $400, and offers a low-cost starting point that any program can run on its own.

Outcomes:
  1. A realistic, low-cost first step for moving from a print-only approach to a digital-first one, with no marketing background or large budget required.
  2. A simple way to use the registration data they already collect to segment audiences and send families messages that match their stage of life.
  3. A practical approach for reaching new families who do not yet know community ed exists, including younger parents and households just outside the district.
Speakers
avatar for Tim Dalton

Tim Dalton

Community Education Director, Watertown-Mayer Public Schools
Tim Dalton serves as Director of Community Education for Watertown-Mayer Public Schools. His background includes more than two decades of leadership in community education, recreation, and municipal settings.At Watertown-Mayer, Tim has focused on honoring the department’s strong... Read More →
avatar for Jake Sturgis

Jake Sturgis

Founder + CEO, Captivate Media + Consulting
Jake Sturgis worked in communications for two school districts in the Twin Cities for nearly 12 years prior to starting Captivate Media + Consulting in 2014. He leads a team of 14 cinematographers, editors, graphic designers and strategists who craft stories that ignite community... Read More →
Thursday October 22, 2026 1:30pm - 2:30pm CDT
Suite 105 - Lower Level 30 Civic Center Dr SE, Rochester, MN 55904, USA
  Marketing

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